Episode 24: Brazilian Coke Tastes Different

Instructions on how to turn a Coke bottle into a Molotov cocktail.

Inspired in some part by Orson Welles, Cildo Meireles used bottles of Coca-Cola and Brazilian banknotes to stage an ideological uprising in a Brazil living under military occupation. These were revolutionary reverse readymades that hacked the mainstream and invaded the circulation of banality with messages that undermined and destabilized the system.

Notes:

Tate: Coca-Cola Project

Daros: Insertions Into Ideological Circuits

Studio International: Interview with Cildo Merieles

Art Institute of Chicago: Coca-Cola Project

Orson Welles’ full War of the Worlds broadcast

Orson Welles apologizes for the broadcast